The projection of finance is one of the key components of the effectiveness of the balanced scorecard. The balanced scorecard is the general strategy of the company in the system of the objectives clearly laid and the tasks, as well as the ratios determine the level of achievement of the given equipment in the framework of four perspectives: financial perspective, customer perspective, internal or process perspective and learning and growth perspective. The projection of finance is one of the key components of the effectiveness of the balanced scorecard. The financial results are key criteria for the assessment of the current activity of the company. Usually increase the profitability of production, profitability of own capital, of the pure flow of money, the net profit among other things occur as typical goals within the scope of financial projection. These indicators are important for the effectiveness in the context of the present projection. The financial targets are usually at the top of the tree of the goals of an organization, however, there is a very strong correlation with the objectives of marketing, internal processes and the growth of an organization. In the modern conditions of competition, the financial services is regarded as active unit in society.
Working with the customer, financial planning, and compilation of the budget are very important processes and they are with the strategy of the company in line. Financial services and accounting should be a part of the events to achieve the company strategy. The management of the company considers ‘Centre of the cost’ accounting, which means the workers who do not participate in the main activity, constantly additional expenditure for literature, informationsrechtliche bases, calling for increasing the qualifications and the rest, and no “benefit”. From here is the reluctance to increase the Member portfolio of accounting and the problems with the renewal of the computer, etc. Financial services, who wants a certain stable position to occupy in society, have similar development of events shall be provided.
Exagon consulting: impact on the IT organization should not be underestimated IT service logistics (ITSL) as an alternative to the classic IT service management Kerpen, 06.06.2011 – the Organization of IT service management is often not sufficiently prepared for cloud initiatives of companies, because the reference of external services requires at least in part an adaptation of processes. This is due to the findings by Exagon consulting that the process interfaces in the cloud are to make. This includes, for example, a clear performance and quality management, in which the performance requirements of the various external services must be coordinated and a monitoring of cloud services is required. Completely different process conditions, roles, and responsibilities due to the cloud strategies”, judge Exagon – Managing Director Werner Stangner. Be underestimated these changes and not conceptually settles down the Organization to considerable inefficiencies can the consultant problematizes arise”. The cloud is very tempting because of its many promises from before part in public discussion currently, but such a step must be prepared yet pragmatic.” Stangner therefore recommends a systematic approach in different stages: orientation: derived from the IT strategies as well as the existing framework in the Organization a clearly articulated objectives will be developed.
Potential analysis: It is necessary to undertake a differentiated investigation of the possible benefits in its different facets in accordance with departmental and IT-specific requirements. Derived change analysis: The technical, procedural and organisational framework conditions must be determined accurately and in a matrix of the advantages and disadvantages. Develop business case: by weighted decision criteria, a review of cloud scenarios is possible, allowing for the development of a concrete business case. Project roadmap: In the case of a decision per cloud, which is Planning the implementation project in his entire steps of the market evaluation to the implementation of the change needs to make. As the conceptual basis for the cloud-related changes in the need for the approach IT service logistics (ITSL) as an alternative to traditional IT service management Exagon therefore sees. ITSL is based both on international standards such as ITIL or COBIT, goes beyond but by the direction on the external service processes such as the cloud computing conceptual significantly the previous concepts of ITSM.
Classic IT service management is mainly involved in the structuring of internal IT processes”, explained Stangner. As a consequence of the idea of cloud computing no longer only the internal structures of importance, but equally the interfaces are outward as a precise integration of external services must be created.” About Exagon: The Exagon consulting & solutions GmbH has been established since 1994 as an independent IT consulting firm on the market. The Business focus is on holistic support of its customers in establishing a professional IT service management, with regard to the strategic, organisational and also operational aspects. This includes Exagon performance portfolio both consulting services such as extensive training.
developed for the Internet marketing. The offer is aimed especially at entrepreneur and owner-managed businesses. According to BITKOM, 59% of Germans in the Internet shopping around. On average, the German user is active around 135 minutes on the Web. Depending on the educational attainment is higher, the longer the user on the Internet can be found. The majority of Internet users is active at least in a social network. There are photos uploaded, written comments, tips and criticism. Our customers purchasing decisions are strongly influenced by recommendations.
We should seize the chance, not only in the real world, but especially in the virtual world to participate in opinion-forming and involving our customers as a designer”, advises Tanja Ebbing, economic graduate business administration (VWA) where else we can 24 hours around the world for our products advertise every day countless multipliers? The consultant Tanja Ebbing has an 18 year-old experience and has even a successful Internet marketing, because up to 70% of its new customers are on the Internet. She offers consultations and workshops especially for entrepreneur and owner-run company since recently E-commerce. The optimization of a website is based here. Then strategies of Internet marketing become the requirement profile of the customers according to individual customer acquisition and customer loyalty developed that are almost free of charge to implement. Tanja Ebbing conducts these consultations on behalf of the RKW Hessen. In this respect company headquartered in Hesse may apply for maximum 2.000,–euro in grants up to five days of consultant.
The euro crisis slowly draws their circles. But investors of SHB innovative fund concepts AG can breathe. Your money is perfectly laid out in German retail real estate. The bad news is not demolished. Greece will take the guarantee out of the rescue package.
Since almost all experts agree. The only question is: where will it go? In answering this question, the experts are divided. The rating agencies threaten already so that the healthy”devalue euro States and their banks. It is only a matter of time before stock prices to tumble again. Well, as a part of his money in real estate who”, says Hans Gruber of the SHB innovative fund concepts AG (SHB AG). Better, who has some of his funds to strategically wise real estate funds.
At best, if this Fund spreads the investment volume on many individual objects. Fund concepts with the SHB GmbH & co. Renditefonds 6 KG this is the case. The investment strategy is to in the asset class of the closed-end real estate funds in different German retail real estate investing. Thus, the SHB creates an asset which represents a diversification of risk in the investor portfolio alone this innovative fund concepts. Also, customer groups are addressed with different investment opportunities which would otherwise not enjoy of valuables. So, not only the major investor in this extremely lucrative investment can benefit, but also one who want to build in monthly real estate assets. And this is with good reason, by SHB innovative fund concepts AG Hans Gruber: who is convinced of the value of a real estate investment, has hardly any investment opportunities outside of closed-end Fund as small investors. The closed-end fund industry the SHB as a pioneer for savings funds has made a name and can refer to some unique features to this day.” A further important component of the investment strategy of SHB innovative fund concepts AG is investing in long-term leased stock real estate economically strong primary and secondary sites in Germany with mostly credit strong tenants. This will not speculated on a potential increase in value, but also on a steady rental income. The scattering at the return fund 6 in several real estate, which in turn have multiple tenants, here is another difference. This protects against a total loss and spread the risk on many shoulders. The main tenants are among Germany’s best-known discount stores and trade groups. The discount store market one, for example, the krisensichersten and constantly growing industries. SHB man Huber explains it: The basic needs of the people are eating and drinking. Our tenants, the discounter, providing both. Where would you buy in a crisis where money is scarce? In a more expensive health food store or a cheap discounter?
What should know business start-ups, small and medium-sized companies through strategic marketing planning marketing, as operational area, is impossible to imagine today from the day-to-day and will, due to the changing economy in a globalised world, gain further importance. The opening up of new markets, the correct approach in existing markets, as well as the concomitant development of new products and services, for defined target groups, are processes that are also for small and medium-sized companies of highest priority. In large companies, such planning the order of the day and usually in own departments are organized, rare is the contractor-run operations. Causes of which are lack of knowledge and non-existent budget. Many owners of small and medium-sized enterprises are often believe that strategic marketing planning in the form of a marketing concept only for large enterprises is eligible, not least because these companies just over a significantly larger Have budget. But even small businesses are represented mostly in niche too often most important aspects left to chance. Classic examples are that no clearly laid down corporate culture is maintained and the identity is unclear.
Asked about the goals, many owners usually the head shake and respond accordingly: as every year! Clearly defined objectives look different and are of fundamental importance for the future company. Business and marketing goals are here indistinguishable. Sales and profits be as high in the coming year? What reputation would we reach? How to develop your image? These were classic objectives that make predictable success in the truest sense of the word. Choose the right marketing strategies are in the next phase. What product / market combinations should be tracked? New or well-known products for existing or new if developed, would markets? How should the market be stimulated? More with premium products of high quality or but rather offers cheap, which will help about larger quantities to achieve the goals? What niche should be allocated in the future and what looks like the positioning for it? Plays the site from strategic point of view a particular role and which market area is to be developed? These are most important issues in the framework of the marketing strategy and for entrepreneurs and not-yet-established company of existential importance. Last but not least, also a powerful marketing mix in the third phase is part of a marketing concept.
How to see the products and / or services in detail from and which product program or portfolio is to be released on the market? Then, the interesting question for the optimum prices and how these are made in the context of price management? How to get the products and / or services to easily and inexpensively to your customers. How can we organise this distribution process in the interests of the customers? Finally the right communication activities such as advertising, Sales promotion and public relations. What are the role of online marketing in your company? Email marketing, social media marketing, search engine optimization and search engine marketing and affiliate marketing are the most important communication key for the success of start-ups, small and medium-sized enterprises. You see, marketing is anything but a dry matter which is eligible only for large companies. Make your company, with a well developed marketing concept fit for the future and enjoy the focused work experience. Because you know, success is possible! Best wishes greetings Konrad Stromeyer strategy marketing consulting
written by: Bonn / Santa Monica, April 20, 2009 the partnership between EPAG domainservices GmbH, a leading domain name registrar in Germany, and minds + machines LLC (Santa Monica, CA, United States), a leading global provider in the TLD consulting and operation of domain name registries, joint trade initiatives will include as well as a mutual support with the care of EPAG’s German customers. The partnership helps bring successfully their own top level domains on the way candidates from German-speaking countries. As an authorized reseller for services offered by minds + machines, is EPAG is one of the first domain providers in Germany that will support organisations, locally, when applying for a new TLD. EPAG has been working since the year 2000 as an ICANN accredited Registrar in the domain industry and was involved in the launch of several new TLDs. The close cooperation of EPAG and minds + machines provides all services available, German customers for a successful launch of a new Top level domain are required.
Companies and organizations that want to apply for a new TLD, have direct contact with EPAG as German partner who is familiar with the specific local characteristics and the collaboration with minds + machines as ICANN specialist with market-proven technology coordinates. This profitable cooperation gives you the best chances for a new TLD German-speaking clients. Offering advice by minds + machines extends from applying to the current operation. The offer includes services to prepare the application, the development of distribution channels, the protection of intellectual property, the planning of the Sunrise phase, the presentation of funding opportunities, resolving disputes and dealing with contradictions, human resources planning, contact with ICANN and other services. Minds + machines has put together a selection of the best supplier to a full registry package. Partners from the areas of auctions, DNS resolution, backup copies of the registry data (Data escrow), brand verification, Web design and marketing can over the network by minds + machines be booked at discounted prices.
Professional and technical training for IT providers and users Berlin, 01.09.2010 – with professional and technical training is the BITKOM Academy for five years in the continuing education market presence. Over 3,000 participants have already put to the test the quality of the practice-oriented events. The approximately 600 events the passed years the wide range of topics of BITKOM reflect this Academy. Not only through the direct connection to the BITKOM e.V. and the experts from the BITKOM network access, the BITKOM can cover Academy also special topics.
2010 seminars include the special highlights of the second seminar half-year the number of personal media profiling”by Prof. Dr. Dieter Kronzucker, that starting from October 26th Academy at the Berlin Convention Center of BITKOM. The anniversary celebrations for the 5th anniversary of the BITKOM Academy takes place on September 03, 2010 from 13:30 the BITKOM Conference Center in Albrechtsberger str. 10, 10117 Berlin. More information under: updates About the BITKOM service company mbH: the BITKOM service mbH is a company of the Federal Association for information technology, telecommunications and new media Association (BITKOM). BITKOM represents more than 1,300 companies, of which 950 direct members with 135 billion euros turnover and 700,000 employees. These include providers of IT services, software and telecommunications services, manufacturer of hardware and consumer electronics, as well as companies of digital media. Press contact: Martin Pangritz head of BITKOM Academy BITKOM service company mbH Albrechtstrasse 10 d-10117 Berlin telephone: 030.944002-44 fax: 030.944002-55 E-mail: Web:
The L-mobile CRM follows the successful CRM app for the iPhone now iPad. Sulzbach an der Murr, 27.07.2010 – CRM family from the House of the L-mobile has to get growth. “After the L-mobile CRM iPhone for the customer and sales his daddy” Marcus has already mighty proud made Friday the new CRM iPad saw the light of day. Narrow, high ergonomic and ready in just 2 seconds, it delivers information from the CRM – and ERP-system from a single source and is recommended as a functional tool for daily stock customer service. Since early July, the L-mobile CRM is iPad, as the first and only native customer relationship management application for the iPad, available on the market. The CRM is iPad via GPRS or UMTS is directly linked to the corporate ERP and all important customer information represents anytime, anywhere – in a matter of seconds open the field staff in sales – and service. For example, it searches a customer or product database with about 100,000 positions in less than a second.
So has “Marcus Friday by L-mobile reason his new baby confident to present: we do not have narrow innovations, only the iPad is narrow!” “” Even the mobile sister CRM iPhone had the jury of the IT Innovation Prize Initiative Mittelstand “so well-liked under auspices of the Fraunhofer Institute that it among the TOP 20 most innovative solutions of the year 2010 selected and recommended it, officially with the predicate” was awarded. With the mobile CRM application we have made us a new class of device with iPhone and iPad to use the change of technology and created a new quality in terms of ergonomic software that revolutionizes the processes in the customer and sales”, the innovative performance based Friday. Until now it was only possible to take the data on a laptop in the customer conversation.
Mobile solution by means of small devices (PDA’s) start April another demanding customer started the project to the introduction of the mobile maintenance solution ENGINIUS at the airport in Munich uses GmbH.Damit the system for the sustainable optimization of processes. The Flughafen Munchen GmbH begins with the introduction of the ENGINIUS application for mobile maintenance in the area of building management. The objective is an optimization of incident management and the simplification of the order confirmation. By means of small mobile devices, processes are documented in the future local and shorter lines of communication. Error messages can be recorded directly on the mobile device and forwarded to the competent authorities. Orders within the framework of the inspection, maintenance or repair are also displayed on the device and can be reported directly and promptly return. The coupling of the mobile application with the auto identification technology RFID (radio frequency Identitification) increased Processing speed and quality of the collected data.
Supercomputer SGI Altix 450 at raised in Cadolzburg 800 Windows machine in a while more and more companies in the economically tense situation save costs, the HOB GmbH & co. KG on innovation and development: with the purchase of the supercomputer, SGI Altix 450 invested Cadolzburg-based mid-sized software company vigorously in a successful future. To realize the ambitious goal, the high-tech parallel 800 Windows 7 – operating systems with HOBVM and VDI (virtual desktop infrastructure) machine to operate, the SGI Altix 450 is gradually expanded to 38 Intel Itanium CPUs with 76 cores and 854 gigabytes of main memory. The new supercomputer is used for performance testing and load testing of server software, such as VDI and remote access for many simultaneous users picked up. With VDI-technology support, client-Windows systems such as Windows 7 / Vista in the Datacenter are virtualized. Access via RDP (Remote Desktop Protocol). The supercomputer SGI Altix 450 is a useful extension of the existing network in the Office, picked up the currently about 80 addresses of all leading manufacturers with a wide variety of architectures and operating systems.
Profile picked up the HOB GmbH & co. KG is a medium-sized German software company that develops innovative remote access solutions and worldwide markets. In 1964 established and successful company’s core competencies include server-based computing, secure remote access, as well as VoIP and virtualization, which are used in small, medium and large companies. Products by picked up are certified by the BSI (Bundesamt fur Sicherheit in der Informationstechnik) according to common criteria. RAISED worldwide approximately 120 employees, half of them in the development of busy today in its Cadolzburger headquarters and its branch offices. HOB maintains offices in France, Malta, Netherlands and United States, and Mexico. More information: HOB GmbH & co. KG Matthias of Haleem Schwadermuhlstrasse 3 D-90556 Cadolzburg Tel (switchboard): + 49 9103 715-0 fax: + 49 9103 715-271 Internet: Doris Jessen