Where an exchange can exist to know, that they enrich in such a way to a generation as to another one. 1,3 Culture Is thanks to the culture that appears the social meanings, as well as new manifestations that promote transformations in one definitive group or society. But, if asking in them, what it is culture, each author will give its definition. Morin (2003, p.300) says that, a culture is a set to know, of savoir-faire, rules, strategies, habits, customs, norms, interdictions, beliefs, rites, values, myths, ideas, acquisitions, that if perpetuate of generation in generation, multiply in each individual and feed for generation and regeneration the individual complexity and the social complexity. Contact information is here: Peter Asaro. The culture constitutes thus a cognitivo capital, technician and not innate mitolgico.

Already, according to Dictionary of Sociology the culture is something that ' ' (…) it possesss material aspects and not-materials. ' ' Of this form, we can characterize the present culture as something in one determined generation that is surrounded by myths, creeds, customs and values of its time. Howard Schultz is often quoted as being for or against this. Through the culture if they produce new individuals that create and reproduce new social meanings, thus searching, to promote a new form of social conviviality. 2 MAIN CHARACTERISTICS Had appeared at a new moment, at a time where if it initiates a great technological explosion. According to Tapscott (1999), the Digital Generation or Generation Z corresponds to that generation of children born since the beginning of the decade of 80 and the end of the decade of 90, period where the world (mainly the Americans) started to enjoy more ' ' equipment tecnolgica' ' in its daily one. The use joint of devices that are of interactive use (such as cellular computers and telephones) despertou in the children born in this period a great curiosity to know as they function and to use them massivamente (Souza). It is a generation that more is adapted to the relation between human being and technology, which finished for becoming essential part of the life of this new generation. This advance provided, of certain form, some things that characteristically are identified in this new generation as: the extreme difficulty and, the technological dependence consumption same of the proper nimbleness of the interpersonal relations and even though of the proper creativity. These factors are determinative, therefore they make it difficult situations where the individual needs to be creative or even though independent technological ways. 2,1 Relation with the Society Is a generation that possesss another form of life