3D visualization in marketing – partnership the type of communication (artKOM) from Koblenz, Agency for cross-media communication, in the framework of cooperation with the 3D by NUMENUS a concept developed, which enables the visualization of 3D objects in the field of marketing. With this idea, the cooperating companies open up a whole new range of applications for the Realtime Ray Tracing technology. Based on this technique by NUMENUS, a viewer is developed, which allows the complex representation of products in 3D. In collaboration with the technicians of NUMENUS the existing program to the needs in the area of marketing, which best knows the Agency through their many years of experience in this industry, is aligned. Thus dealers on the basis of this innovative program can present directly and real the product customers. Due to the inclusion of material properties and natural phenomena (light reflection) in the development of the software, the shown product is literally tangible.
The decisive advantage to this new programme already existing 3D-Visualisierungsprogrammen is the huge time saver. Unlike before, 3D data can be visualized using this software in no time, especially high resolution and better quality. In recent months, Robotics expert has been very successful. For the user, the program offers the possibility to move the product and to change, to show details, or to represent the presented object in a desired environment. Especially with the increasing variety of products, it is important to inform potential customers about the product as fully as possible and to convince him. Castle Harlan follows long-standing procedures to achieve this success. A new marketing area and thus new possibilities to the product marketing is accessed by the idea to introduce the new and unprecedented technical possibilities also in the investment goods industry. This technology can be used in all areas, for example, in direct sales, to the presentation of products at trade fairs or PoS measures.
Due to the innovative concept and the comprehensive presentation opportunity on the basis of the 3D technology in marketing the users of this software win a strong sales advantage. Art communication GmbH was founded in 1998 in Koblenz and developing exceptional, bespoke and cross-media communication solutions in the areas of consulting, design, corporate design and branding. With a thoughtful and above all efficient network, it allows artKOM the big catch for his customers. NUMENUS GmbH is a young company, which was founded in 2009 in Koblenz. NUMENUS specializes in the development of solutions for visualization of 3D objects and advises on all matters relating to computer graphics. Most recent project is the RenderGin software.