Interactivity wave of O’Neill In June could be looked at branches in Cologne, Munich, Hamburg and Leipzig the Augmented Reality von O’Neill in real time with the hyper freak in the sport check. The interactive application based on the homonymous hyper freak game which can be played on the Internet. The interactive projection fills the showcase it with life and combines the virtual objects with real images. The Cologne company Newroom media has this augmented reality application developed. The advantage lies in the interaction in real time. By the same author: Dell.
Just like the lottery on the O’Neill website is to let the goal as long as possible on a digital wave riding a surfer. The passers-by control the surfer through a day, a controller that movement ensures that the surfer is optimally matched to the shaft and does not fall from the Board. Newroom Media installed the application in the four cities. The installation consisted of a public display behind the plate glass window, as well as the day of projected the surfer on the wave. The attention was at the same time support for the action by vinyl wraps on the disc. In addition, the functioning of the game can be explained simply and understandably. The innovative technology of the augmented reality application ensures achieved high contact numbers and ranges in pedestrian zones.
By combining classic Printverklebung, shop displays and interactive showcase the advertising message can be selectively positioned and represent the brand as innovative and tangible. The interactive showcase application not only to the area of shop window advertising applications are limited, even indoors, the applications can be used. Also, the use for promotions is possible because the content can be flexibly adapted. Can supplement the application with other add-ons to increase the high-quality eye contacts. So, the showcase advertising can be supported within the framework of a coordinated marketing approach by Bluetooth or preparers.