Digital marketing is action of digital communication that the companies can be used by means of the Internet, cellular telephony and other ways of virtual interaction to divulge and to commercialize its products, to conquer new customers and to improve its net of relationships. To initiate a planning of digital marketing, the first step is to make an analysis SWOT. Viacoms opinions are not widely known. One is about a tool to make analysis of scene (or environment analysis), being used as base for management and strategical planning of a corporation or company, but being able, which had its simplicity, being used for any type of scene analysis. After the application of the SWOT, will be defined the communication strategies to reach the objective tracings in the initial phase of planning. It has many possible actions: – Creation of one website- Creation of one blog to dialogue with its customers Campaigns of email Marketing Campaigns of Links Sponsored Campaigns of Otimizao for the Google- Campaigns in Social nets Creation of Intranets/Extranets Converse with a digital agency to trace its objectives and to alavancar its sales using the digital ways.