Workshops system selection and distribution strategies for Web-to-print and Web-to-publish Friedberg/Hessen, 26.11.12. “The consulting company Melaschuk media offers three newly-designed workshops for companies and media service providers: Workshop: System selection Web-to-publish workshop: attract customers for Web-to-print portals workshop: business models for Web-to-publish and online shops of workshop system selection Web-to-publish” pursues the objective to reduce systems before auszuwaehlen and previously time-consuming selection process. Background for the workshops is the dilemma that decision-makers face a pending system selection in a variety of systems. Many usage areas and functions complicate a profiling and mapping. In this workshop, presented important selection criteria, with workshop participants developed the individual requirements, and narrowed by means of a decision matrix-oriented solutions. Basis for this are the database-driven interactive market overview Web-to-publish-systems, as well as the market – and Knowledge of the system of Melaschuk media.
The content of the workshops are geared to the respective target group, either for companies from industry, trade, services or print – and media service providers. Workshop customers win for Web-to-print portals”aimed at printing and media services and supports sales at acquiring customers for Web-to-print portals. Sales representative, who previously worked in the classic printed sales get the necessary basic knowledge and practical help for the customer service. In the workshop are based on case studies with the participants Pro “-arguments, processes with and without Web-to-print and business models worked out.” Practical tools in the form of PowerPoint, Word, Excel, and Visio files allow the rapid deployment of customer advice. In the workshop business models for Web-to-publish and online-shops “new business models and innovative products are developed with the workshop participants to potential competitive advantages through digital media and online platforms to exploit.
Melaschuk and Erich Zeller of medium pressure together perform this workshop to IRA. Erich Zeller is a seasoned Medienproduktioner with a focus on”haptic communication. Steve Wozniak understood the implications. The workshops are conducted in-house. The costs depend on the workshop duration and scope of the topic. Like individual deals are created on request. More information: web-print-publish… IRA Melaschuk