What should know business start-ups, small and medium-sized companies through strategic marketing planning marketing, as operational area, is impossible to imagine today from the day-to-day and will, due to the changing economy in a globalised world, gain further importance. The opening up of new markets, the correct approach in existing markets, as well as the concomitant development of new products and services, for defined target groups, are processes that are also for small and medium-sized companies of highest priority. In large companies, such planning the order of the day and usually in own departments are organized, rare is the contractor-run operations. Causes of which are lack of knowledge and non-existent budget. Many owners of small and medium-sized enterprises are often believe that strategic marketing planning in the form of a marketing concept only for large enterprises is eligible, not least because these companies just over a significantly larger Have budget. But even small businesses are represented mostly in niche too often most important aspects left to chance. Classic examples are that no clearly laid down corporate culture is maintained and the identity is unclear.
Asked about the goals, many owners usually the head shake and respond accordingly: as every year! Clearly defined objectives look different and are of fundamental importance for the future company. Business and marketing goals are here indistinguishable. Sales and profits be as high in the coming year? What reputation would we reach? How to develop your image? These were classic objectives that make predictable success in the truest sense of the word. Choose the right marketing strategies are in the next phase. What product / market combinations should be tracked? New or well-known products for existing or new if developed, would markets? How should the market be stimulated? More with premium products of high quality or but rather offers cheap, which will help about larger quantities to achieve the goals? What niche should be allocated in the future and what looks like the positioning for it? Plays the site from strategic point of view a particular role and which market area is to be developed? These are most important issues in the framework of the marketing strategy and for entrepreneurs and not-yet-established company of existential importance. Last but not least, also a powerful marketing mix in the third phase is part of a marketing concept.
How to see the products and / or services in detail from and which product program or portfolio is to be released on the market? Then, the interesting question for the optimum prices and how these are made in the context of price management? How to get the products and / or services to easily and inexpensively to your customers. How can we organise this distribution process in the interests of the customers? Finally the right communication activities such as advertising, Sales promotion and public relations. What are the role of online marketing in your company? Email marketing, social media marketing, search engine optimization and search engine marketing and affiliate marketing are the most important communication key for the success of start-ups, small and medium-sized enterprises. You see, marketing is anything but a dry matter which is eligible only for large companies. Make your company, with a well developed marketing concept fit for the future and enjoy the focused work experience. Because you know, success is possible! Best wishes greetings Konrad Stromeyer strategy marketing consulting