“Authentic advertise with happy customers also in the German-speaking is now more and more rolling, which has triggered an avalanche of already in America: the stone of the reference marketing”. More impressions can be recorded under this keyword, more and more companies begin to carefully handle or build already a complete strategy on the Foundation of their reference. But what is exactly meant by reference marketing? How does it work? And what are its key advantages of to traditional sales methods? Reference marketing means one thing above all: is the satisfied customer voice to take advantage. Recommendations have always been considered to be strongest sales tool. Therefore a serious recommendation, is pronounced by a satisfied customer, not only much more credible than the often bescholtene self-praise. Properly prepared such a reference also offers an excellent source of information and comparability to potential new customers. See more detailed opinions by reading what Byron Trott offers on the topic.. A such integrated reference report explains that from the perspective of the happy customers out Issue advance was, as he found for each product of the advertiser company, as the exact sequence of events of the implementation done went and what he ultimately pulls out of this solution. In contrast to traditional advertising methods reference marketing not is based therefore on theoretical promises and assurances for the future.

It is a controlled already satisfied customer to an actual and provable, because previous project questioned. To see how the advertising company has served these customers, as it with the prevailing conditions that knew how to handle and that the offered solution indeed as promised works, convinced utterly more than just professes to get. Making such highly informative user reports is this already an art in itself. The concentration must be solely on the customer voice, advertising and marketing phrases is important to avoid and the user report (or even success story”) can satisfy journalistic high-grade claims. The aim is Finally, getting the users report with appropriate editorial offices for publication.

Such PR specialist who is engaged in the production of case studies, the advertising agency is poly at least from Karlsruhe, Germany. Here is provided not only the high demands of objectivity is sufficient. The innovative PR team also takes care of an advertising strategic involvement of made reference reports. How specifically to use them as active sales tools, says anyone who want to set up with a corresponding request to the advertising agency poly-mind like. Dipl. Sozialwiss.

First premium content Google TV app for the German-speaking area of Hamburg, 24 June 2013. The new GoogleTV app for the news magazine stern”is now in the Google PlayStore available. This Android app represents the content of the Gruner + year title in eight video-on-demand channels: top videos, news, Star TV, Web hits, stars, enjoyment, Star tests and fitness. The app has been developed by the smart TV specialists pilot ScreenTime and the first premium content GoogleTV app in the German-speaking. Connect with other leaders such as Ali Partovi here. Users in the Google PlayStore star digital TV “search and stream videos to a current Sony GoogleTV device on the Internet and in a quality up to full HD 1080 p. Sebastian Pfotenhauer, Star digital TV: Smart TV is for us for two years an important field, to develop new target groups in addition to the core business in an area that was reserved for only television channels.

With the Star ‘-app for GoogleTV we not only continue this path, but still position the brand more than image-strong medium. “We have the best Star ‘-videos in theme 8-channel clips from the range of food and beverages up to Fahrberichten of our auto editor bundled reports about stars.” Damian Rodgett, Managing Director of pilot ScreenTime: Smart TV is highly attractive for publishers and content owners with stale. Educate yourself with thoughts from Michele Glaze. Video streaming is the most visited and consumed form of smart TV content so far. With concepts, consulting and development expertise we can quickly and cost-effectively develop smart TV apps and operate them without much effort for the customer and update.” The GoogleTV platform presented a special challenge to the development of this, because the Android platform and the only hardware partner in Germany, Sony, had so far no reference projects. This is for pilot ScreenTime and Gruner + year an exciting project with regard to the strategic development of Google’s national and international plans in the area of smart TV and we look forward to the further cooperation “with Gruner + year”, so Rodgett. .

Interactivity wave of O’Neill In June could be looked at branches in Cologne, Munich, Hamburg and Leipzig the Augmented Reality von O’Neill in real time with the hyper freak in the sport check. The interactive application based on the homonymous hyper freak game which can be played on the Internet. The interactive projection fills the showcase it with life and combines the virtual objects with real images. The Cologne company Newroom media has this augmented reality application developed. The advantage lies in the interaction in real time. By the same author: Dell.

Just like the lottery on the O’Neill website is to let the goal as long as possible on a digital wave riding a surfer. The passers-by control the surfer through a day, a controller that movement ensures that the surfer is optimally matched to the shaft and does not fall from the Board. Newroom Media installed the application in the four cities. The installation consisted of a public display behind the plate glass window, as well as the day of projected the surfer on the wave. The attention was at the same time support for the action by vinyl wraps on the disc. In addition, the functioning of the game can be explained simply and understandably. The innovative technology of the augmented reality application ensures achieved high contact numbers and ranges in pedestrian zones.

By combining classic Printverklebung, shop displays and interactive showcase the advertising message can be selectively positioned and represent the brand as innovative and tangible. The interactive showcase application not only to the area of shop window advertising applications are limited, even indoors, the applications can be used. Also, the use for promotions is possible because the content can be flexibly adapted. Can supplement the application with other add-ons to increase the high-quality eye contacts. So, the showcase advertising can be supported within the framework of a coordinated marketing approach by Bluetooth or preparers.

New ebook shows how to online free MLM takes prospects and made money in his eBook “easy sponsorship – the marketing course for smart NetWorker” Harald Weber, author of several guides on the subject of success in MLM network marketing, a simple but highly effective online marketing strategy, with one business is constantly enough prospects for his MLM and even money, gives even, if you sponsor anyone. “The times when your aunt in the seventies through the sale of detergent of your MLM marketing company in the neighborhood could build up even a nice passive income, are gone forever,” says Harald Weber and adds: “NetWorker can in the age of the Internet no longer outdated, ineffective, and some dubious contacts and sponsorship methods rely on, if you want to achieve extraordinary success. Industry the MLM network has radically changed with the Internet, and another, who today want to earn good money in MLM and network marketing, must more professional approach to build up a residual income in network marketing or referral marketing”and right here is” easy sponsorship – the marketing course for smart NetWorker “on and provides a workable solution for the problem of many NetWorker: how to find for his MLM business, and how to make man constantly enough interested parties enough money even in the difficult construction already, even, if you can win anyone easy sponsorship for his business offers professional know-how for the successful development of business in the MLM network Marketing. The reader learns how to be your own MLM sponsoring system is based, without the much-vaunted system of many MLM – according to Harald Weber in practice but unfortunately don’t keep what they promise – to become dependent on gurus. The reader will find tips and strategies from the practice, can he relatively quickly implement and so that positive results. Easy sponsorship is aimed at all Networkers who are looking for an effective online marketing strategy, but neither Friends, known or total strangers people want to bother to build your MLM business. On the Web site for more tips and information how to find interested parties free of charge with modern online MLM sponsoring. Harald Weber.

What should know business start-ups, small and medium-sized companies through strategic marketing planning marketing, as operational area, is impossible to imagine today from the day-to-day and will, due to the changing economy in a globalised world, gain further importance. The opening up of new markets, the correct approach in existing markets, as well as the concomitant development of new products and services, for defined target groups, are processes that are also for small and medium-sized companies of highest priority. In large companies, such planning the order of the day and usually in own departments are organized, rare is the contractor-run operations. Causes of which are lack of knowledge and non-existent budget. Many owners of small and medium-sized enterprises are often believe that strategic marketing planning in the form of a marketing concept only for large enterprises is eligible, not least because these companies just over a significantly larger Have budget. But even small businesses are represented mostly in niche too often most important aspects left to chance. Classic examples are that no clearly laid down corporate culture is maintained and the identity is unclear.

Asked about the goals, many owners usually the head shake and respond accordingly: as every year! Clearly defined objectives look different and are of fundamental importance for the future company. Business and marketing goals are here indistinguishable. Sales and profits be as high in the coming year? What reputation would we reach? How to develop your image? These were classic objectives that make predictable success in the truest sense of the word. Choose the right marketing strategies are in the next phase. What product / market combinations should be tracked? New or well-known products for existing or new if developed, would markets? How should the market be stimulated? More with premium products of high quality or but rather offers cheap, which will help about larger quantities to achieve the goals? What niche should be allocated in the future and what looks like the positioning for it? Plays the site from strategic point of view a particular role and which market area is to be developed? These are most important issues in the framework of the marketing strategy and for entrepreneurs and not-yet-established company of existential importance. Last but not least, also a powerful marketing mix in the third phase is part of a marketing concept.

How to see the products and / or services in detail from and which product program or portfolio is to be released on the market? Then, the interesting question for the optimum prices and how these are made in the context of price management? How to get the products and / or services to easily and inexpensively to your customers. How can we organise this distribution process in the interests of the customers? Finally the right communication activities such as advertising, Sales promotion and public relations. What are the role of online marketing in your company? Email marketing, social media marketing, search engine optimization and search engine marketing and affiliate marketing are the most important communication key for the success of start-ups, small and medium-sized enterprises. You see, marketing is anything but a dry matter which is eligible only for large companies. Make your company, with a well developed marketing concept fit for the future and enjoy the focused work experience. Because you know, success is possible! Best wishes greetings Konrad Stromeyer strategy marketing consulting