Always mentions that the scenario of Internet advertising is extremely rapid. Dermot McCormack understood the implications. This is mainly due to two factors which feed each other: new technological developments, and the habit of users changes. These changes are so dramatic that we are constantly redefining the concept of market and niche. Because of this, the Spanish-speaking markets and the USA have been affected similarly by the loss of hegemony at the hands of China. Slowly, China is becoming the world’s largest online community. The United States concentrated 13.5% of Internet users in the world (every 100 users who use Internet only 13 are Americans), while Latin America is approaching this percentage concentrating 8% of users in the world. The big surprise is China, which brings together more than 420 million Internet users, 21% of all users worldwide, doubling to the 266 million users who use the Internet in North America.
These are statistics provided by a site that permanently monitors the use of Internet worldwide. No need to analyze it much to give us that there is a great mass of consumers that could perhaps be buyers of our products, but for cultural issues, normally overlook them. On the other hand, users who connect to the internet using your computers already are not the only ones who do it. Smartphones and cell phones with 3 G access have started to become commonplace when talking about Internet access. In fact, in many places the Internet infrastructure is not good, so users faster access to online content through cellular networks. In the world there are an estimated 5000 million cell phones, which would be equivalent to 73 per cent of the world population, however there is little less than 2 billion Internet users in the world, by what we see that the importance of this channel is taking a relevance that deserves to be considered, in order to plan a strategy of marketing and advertising that includes Mobile Marketing. Another secondary reading can make this reality. Even a lot of market to conquer, i.e.
users that do not currently have Internet access, but that with the passage of time will have it is. Penetration of the Internet in Asia is only 21.5%, in South America is a 39.5%, and in North America of a 77.4%. Clearly, Asia and South America are markets that still have much to offer in terms of the incorporation of new consumers to the circuit.