Brands, whether global or locally anchored, require constant care and careful management of Cologne. People such as Mashable would likely agree. The current upbeat mood in the industry and the improvement of economic prospects moved again the work focus in the marketing departments. New brand campaigns were a rarity in the last 2 years more so currently increased activities and numerous new brand campaigns in the fall. The German Institute for marketing in Cologne noticed again clear signals for a shift from pure sales campaigns in his expert discussions with marketing leaders this fall and to brand campaigns. “Professor Baird, Managing Director of the German Institute for marketing confirms: even if the focus is in the marketing departments still on budget efficiency so the improved economic fundamentals deliver again more argumentative scope for strategic campaigns.” Also the latest Interbrand ranking of global brands shows a further increase for most brands in brand value.
Brands have not abated even in times of crisis in their core functions: raise confidence and deliver the customers worth image form remain the main tasks of strong brands. However, the instruments of branding have clearly changed. So, for example, social media marketing for the modern brand management no longer gone to think. Global have all the TOP brands from the Interbrand ranking to including an own Facebook page. Brands, whether global or locally anchored, require constant care and careful management.
The necessary know-how transfer the German Institute for marketing in its business unit marketing seminars”. In the seminar successful brand management”with the brand guru Karsten Kilian (Markenlexikon.com) budding brand managers will receive an extensive and thorough introduction to the matter. The focus is the use of the potential offered by the brand management. Practice-oriented, competent and sustainable participants receive practical action tools for your marketing work. The “Practical workshop successful brand management” will take place on the 16th and 17.11.2010 in Cologne with Karsten Kilian. seminare.asp? = seminar brand management
Project controls to organized organic process rules! The material and technical progress is for us humans a ‘ blessing ‘! As our emotional and spiritual development. In addition still the human knowledge collection. Perhaps check out Peter Asaro for more information. But only if we again live in harmony with nature rather than to make us SERF! Natural humanity, has moved away as far as possible, with their growth and prosperity-distinct patterns of behaviour. With sometimes fatal consequences. Our Western feasibility obsession has become the natural mechanisms, detrimental for the entire life, influenced. And we continue blithely, greetings from the Titanic! And the rest of humanity wants to live even as nature far as we. Nowadays want parts of our economic management to the natural behavior, or whatever that keeps them return it is also selfish profit increases! Nature (Holarchy, genes, management 1 order of an open vital system) means life (autonomous ICH we ES principle): 1 organic conversion circuit with positive and negative feedback as a self-organizing ut dynamic evolution.
A purpose-oriented drive-controlled (self – and conservation: food, mating, area backup) food chain (control, stochastic/chaos, laws). We know the probabilistic approach (fuzzy logic) as trial and error principle (ants). Such as autumnal leaves and fruit serve as protection and food and the tree as humus insects. Nature distance ‘Fools’ use a counterproductive foliage cleaner, tar, or cut… Because in nature everything together, this behavior has natural impact: E.g. where there are no more leaves, there is also no Hedgehog more subsequently use people, fertilizer and anti-repellent and the spring is always silent. We manage (manage) the nature of the belief (not knowledge) people knew and could it better! The cultures (hierarchy, Heterarchie, meme, third-order Cybernetics, closed systems, Value chains, meaning giving morals and laws/standards ()) are more complex (various composite units) and more complex innovations (knowledge, technology, policy). Therefore we would prefer a button start everyday and stop (effectiveness and efficiency, soft facts (pension scheme) and hard facts (Eurofighter).