It always has somebody to count an experience in which badly it was taken care of or the product did not satisfy its expectations, as for example, situation below: 0800 does not take care of the calls. The number appears available in the packing of the product, in the site and printed matter in the promocionais parts. But, when the consuming league, listening an answering machine informing that: ' ' This number meets unavailable in momento' '. Check out Ali Partovi for additional information. He is still worse, when the contact is fact, but the attendant does not obtain to decide, or to search solutions for the claim. On account of these circumstances spaces had appeared in the Internet where the consumer can exert its citizenship and express its claims. Ranking of the companies is generated one, with indices of number of claims, time of reply, absence of reply and note of the plaitiff.
To follow, an example: Complained segments 1 Virtual Store – Commerce or Electronic Auction 2 Fixed, Mobile, Cellular Telephony, Pagers, Voip 3 Eletroeletrnicos, Household-electric and Equipment 4 Banks and Financiers 5 TV, TV for Signature (satellite, Handle) 6 Computer science – Products and Services 7 House – Construction, Decoration, Furniture, Administration 8 Department stores 9 Fashion, Confection, Footwear 10 Credit cards Table 1. Ranking of claims for segment Source: The virtual SAC, that is the relationship modality on-line, either for email or any another system of digital attendance, not yet has a regulation specifies. This type of relationship with the consumer grows to each year, but still it has very what to improve itself as, for example, the time to get the answers. In brainstorming, the consumer generally has that to tell for diverse times, for different people and through a some half only claim. This ' ' trajetria' ' he requires much patience and perseverance on the part of the plaitiff. He is undisputed, that many edges need to be aparadas and the companies need to more have an extended vision of the importance of the SAC for fidelizao of its customers.