The used data of secondary sources had been books technician on marketing, environment and ambient economy and magazine (Lakatos, 2002). The study he is theoretician-empiricist and it is based through the study of the specific bibliography and of you marry of companies (Lakatos, 2002) that already they also benefit of the ambient marketing and of those that, had the disastrous ambient interventions, had depreciated its image. The Study In case that also is one used technique to approach, sucintamente, on the practical ones of Ambient Marketing for recognized companies in the market. The Study of case it is a strategy chosen to if examining events already occurred and that they cannot be manipulated or be modified (Yin, 2005). 2. MARKETING AND Environment 2,1 Concepts For Churchill (2003, P.
4), ' ' Marketing is the development of exchanges where the organizations and customers voluntarily participate of transactions destined to bringing benefits for ambos' '. Kotler and Armstrong (2003, P. 3) they affirm that Marketing ' ' an administrative proceeding and social for which individuals and groups get what they need and they desire, by means of the creation, offer and exchange of products and value with outros.' ' The ambient Marketing, also called ' ' Verde' marketing; ' it is destined to minimizing the negative effect on the physical environment or to improve its quality. In a study, 93% of the adults had said that the ambient impact provoked by a product defined its decisions of purchase (Churchill, 2000). This new marketing tool aims at to reach one definitive niche of market bringing competitive advantages for the ambiently correct companies. The new consuming niche if sees sensetized highly when perceiving that in the processes of production of determined product/service exists an ecological conscience when producing its good or services According to Kotler & Armstrong (2003, P. 544), ' ' the ambient defense is a movement organized that congregates governmental citizens, companies and agencies engagements, with the purpose of in improving the environment of life of populao' '.
With these words, the coordinator of the Citizens Coalition for Aysen Life Reserve, Peter Hartmann, referred to statements HidroAysen general manager Hernan Salazar, for the work done by the contractor Bachy SOLETANCHE in areas adjacent to the Baker River Easter does not correspond to tunnels but simple surveys. The executive power was interviewed by CNN Chile a few days to respond to the Patagonia Campaign Coordinator of International Rivers, Gary Hughes, who last week visited the confluence of the Baker and Chacabuco, where the company linked to HidroAysen tasks performed and was surprised by the type of works that run the place, with no environmental impact study approved. In the query of whether they were building tunnels as a way forward in the realization of the dam, Hernan Salazar told the news channel that "what are geological surveys are not tunnels. A tunnel is very different from a survey." As response, Peter Hartmann said that "the pictures are very clear about the types of jobs they are doing, with camping included. And that is found at sites which can be accessed, because unfortunately we do not know what other work being carried forward in more isolated areas.
" He added that "based on false semantic arguments to lower the profile to the intervention being undertaken in areas of high environmental quality and cultural diversity is an advantage. It is clear that the environmental impact is severe and that they can not ignore. Now, they will called 'geological prospecting galleries' and tunnels is an issue that only looks that citizens do not have clarity on the environmental damage they are causing.
The Amaznia always was known by its exuberant rich forest in biodiversity, but this great forest is not synonymous of fertile ground as many think or had thought about the primrdios of occupation of the region. Until good ‘ ‘ recente’ ‘ in the decade of 1970 the RADAM Brazil mapeou the domestic territory all, the Amazon region was prioritized by its territorial extension, for the demographic emptiness and for its great wealth bioptics, that is, it had necessity to fix people in this region, this stimulated the strategy of occupation of the federal public power. With regard to the fertility of ground of the Amazon region, one evidenced that this is fertile while it will have organic substance on it due to ciclagem of nutrients carried through by the forest. The ciclagem for the forest occurs with a great speed very which had its localization in the intertropical or tropical zone, therefore it receives great radiation, energy solar, possesss availability of you plate of water, evaporation, evapotranspirao, beyond great percentage of rains. Of this form the dynamics of ciclagem of the forest is sped up forming a superficial layer of hmus. In the state of the Acre these cited characteristics previously are not different, the ground are fertile to a large extent due to ciclagem of nutrients.
This formed layer is superficial and in many cases when removed it shows to the deficiency of nutrients and essential minerals for the physiological necessities of vegetables thus affecting its development and productivity. Robotics expert wanted to know more. The organic layer is important for the ground, therefore they fix nutrients, it protects directly of the kinetic force of the nugget of rain, of the solar rays, keeps the humidity of the ground, improves the aeration consequently and the process of infiltration of the water in the ground. Of this form we will observe one ground balanced. In case that the opposite occurs, with regard to withdrawal of the large-scale vegetation and the consequent loss of the organic layer we will observe one ground more susceptible to the process of leaching, compacting, erosion and to the effect of mass of one form in general. This demonstrates that the ground of the Acre are fragile and with little agricultural aptitude. The Economic Ecological Zoning of the state classifies main ground in sequence decreasing: argissolos, Cambissolos, Luvissolos, Gleissolos, Latossolos, Vertissolos, Plintossolos and Neossolos. One perceives that the ground with percentile greater are the argissolos and the cambissolos that possess some inadequate characteristics for agricultural activity. Of this form the resources of the ground of a manejada and sustainable form must be used. Or still using techniques of conservation of the ground as green fertilization, addition of organic substance, beyond other technologies used for the agricultural sector as necessity of the area. The use of on tools to the Economic Ecological Zoneameno is basic for future studies and use of the areas with possible agricultural and forest aptitude.
This planning function unfolds on two levels: firstly as a tool for rationalization of government action and public spending by defining principles, objectives, strategies and instruments of governance in a given period, or else, as a mechanism to foster a new relationship between state and civil society, redefined in terms of democracy, in which dialogue and cooperation become privileged tools in the joint quest for development and collective welfare. In other words, not only interested in obtaining a product, the plan, with the goal also trigger a process, planning to mobilize public opinion and make the whole country in its ethnic diversity, territorial, environmental, gender, organizational and social, without exception, play a more active role in the construction of a new citizen and a welfare society. Urban problems, by the principle of complexity expressed in each of the attributes of the city: the land, housing, transportation, utilities, equipment and public space. The economy is essential to democracy, because freedom is based on the property, understood in its private and public expressions, which are combined in the city. If the Greek polis was born philosophy, democracy and politics, intellectual productions most ancient and present, and if the cops meant the whole community life, political, moral, cultural and even economic, we think that the contemporary city has to mean something more than currently she is: at least some of what was the Athens of Pericles, who in his funeral oration came to show how the polis was primarily a lifestyle. Cities built to human scale spaces in which they could promote mutual understanding, educating the mind and character of the citizens.