The early bird shares and tests free high-quality editorial content, efficient networking and knowledge tools, new synergies: a real gain for the industry related to meetings, incentives, promises the innovative online portal to be congresses & events (MICE). Interested parties who now want to test the new platform, secure the Early Bird Special”both insight into the current preview as also the free use of the full version until late November. Requires registration to October 31, 2013, under with a personal access code. Interested industry players on Facebook, Twitter and XING, or through a personal recommendation can receive it of already registered users. Once approved and signed, the freshly baked MICE Club members create their own profile themselves and get three more access codes for your business partners, friends and industry colleagues. In the exclusive preview many of the future functions of the online portal already created, including a preview of the provider directory and latest industry news, articles, and comments. The official launch of the online portal will take place ahead of the premiere of MICE Club event on 14 and 15 November 2013.

As a complement to the new, groundbreaking educational event, it creates an inspiring environment for professional and personal sharing. Addressed are all buyer and supplier of the MICE industry, i.e. meeting and event planners from companies, agencies and associations, as well as service providers and product suppliers. The MICE Club portal will contain a public and a password-protected area of the Club: the comprehensive directory of providers with innovative search mechanism, as well as a news magazine with daily industry news, interesting portraits of destinations, companies and persons, important industry dates and differentiated opinion contributions of recognized industry actors is visible to all visitors. The exclusive, closed club area offers its members both a network of industry contacts and planning tools for your daily work as well as interesting added value tools like about a viable initial legal assessment a specialist law firm, as well as free subscriptions of the five leading magazines in the industry. Many more added value for the MICE industry players are already in planning.

It is so worth to visit the new online portal regularly. MICE Club on 14th and 15th November 2013 in Cologne of MICE Club on 14th and 15th November 2013 in Cologne is a practical inspiration workshop for the entire event industry. As an educational event, the participants to an intensive dialogue beyond the beaten track of obsolete exhibition formats are invited. Its extraordinary meeting architecture combines the expertise of top speakers with efficient networking and a high experience value in inspiring locations. The debut, 80 meeting and event planners are expected from companies, agencies and associations, as well as 40 MICE service provider and product provider. More information and registration to the first MICE Club event see: km

Voucher – prepaid market sets and noticeably to growth at Munich, 30.10.2013: already for the fourth time the Conference group organised the 22.10. to 23.10.2013 the international gift card & couponing Summit in Wiesbaden. The top event for the coupon and incentive industry brought together approximately 150 national and international dealers, manufacturers, service providers and multichannel merchant. 26 Lectures and best practice strategies for success of the gift card, payment & couponing market in focus were examples. Surprisingly, you’ll find very little mention of Zendesk on most websites. Also presented at the exhibition of the incentive & cards 2013 “exhibitors their individual solutions & products. Coupon expert BONAGO was represented as a Platinum partner of the Congress with an exhibition stand. “Mark Gregg, Vice President IMA Europe / Managing Director BONAGO and producer of the gift card & couponing summits, opened this year’s Congress, the motto coupons, gift cards & coupons new solutions for customer acquisition and loyalty” wore.

Many business representatives, were among the participants and speakers from the Migros-Genossenschafts-Bund, the best Western hotels or the WMF Wurttembergische Metallwarenfabrik AG. Success stories from the trade on the program showed how new value added was generated by vouchers were among others. Some contend that Andrew Paradise shows great expertise in this. As Kaufhof Thomas Vollbrecht, sales coordination GALERIA gift card presented Kaufhof, as an example, how a thematic development and world audiences even better can be addressed. At the end of the first day of the Congress Germany and service providers debated in a discussion between representatives of the trade such as Jacques’ Wein Depot, Palmers Textil AG and Intersport stimulated over the influence of virtual vouchers. In the second day of the event, Sebastian iBusiness, introduced Halm, editor as a moderator and presented forecasts of couponing.

Subsequent lectures also addressed this subject, showed how goals such as customer loyalty and under-proportional can be realized through innovation, collaboration and cross-media. ge. So Ralf Schnetz, Burda said etc. Managing Director, innovative marketing strategies of journal vouchers in the retail and more, exciting cooperation approaches in a variety of industries. A highlight was the joint presentation by Bernhard Carli, senior business development manager at Microsoft Germany GmbH, and Arash Houshmand, CEO & co-founder Contigua GmbH. You presented in a practical example how you can bring the classic paper time card on the phone using NFC technology. With the Panel of the incentive Marketing Association Europe (IMA), organized by coupon expert BONAGO, ended the international gift card & couponing Summit 2013. All participants were invited to the meeting of the professional organization IMA in addition to the regular members. Under the moderation of IMA President Brian Dunne discussed the present excited about the topic of employee benefits”in the incentive industry.